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Blog 3- Inside the Eamon and Bec community

In this blog, I will be discussing my experience of a viewer in the Eamon and Bec community and how netnography ties into this.

Very early on in participating in Eamon and Bec’s community, I realised how much influence they have on their viewers. It seems by audiences watching how they live makes them crave their alternate lifestyle. I know I can relate- when watching their videos, it made me feel like I was missing out on a simpler and fulfilling lifestyle. By just making videos, Eamon and Bec have actually persuaded viewers to convert to van life or more simplistic living.

Here are some comments I found in their YouTube comments:

“Our video has inspired me to push on with our house reservations! I am SO happy to hear you are putting in a deck to take in that view! That’s the first thing I thought when I saw that space when you first saw the house!! I’m so looking forward to following this journey and trying to keep up and inspired by your progress.”

“You guys were the people who inspired me to the van life”

“With fall and winter around the corner I can’t wait to see how you live in a van during the colder days. You two inspire me. Will be starting my build soon”

“So inspiring. I love all your content! We’re re-watching all your van conversion vids to build our own! Absolutely love how real and honest you guys are.”

The comment section is a space where Eamon and Bec can hear their fans opinions or questions and engage with them. They seem to react or reply to most comments. This is important as it makes fans feel like they are noticed and valued by Eamon and Bec. It also creates a more two-sided relationship- Eamon and Bec interacting rather than the audience purely interacting with Eamon and Bec.

Not only does the comment section allow Eamon and Bec to interact with their fans, but is also a great way for the Eamon and Bec fan community to interact. Fans often have conversations or help each other out in the comment section- e.g. “Does anyone know where the flowy pants and the top are from?”

Netnography is a flexible research approach that allows researchers explore and explain cultural worlds. It is the analysis and description of the lived experience as a cultural member of the content being researched (Kozinets, Dolbec & Earley, 2014). The data comes from the researchers observation and participation with people as they socialise online, and gathering information without creating a visible presence (Kozinets et.al., 2014). My observation on 02/11/20 is through the perspective of a netnographer, where I investigate the reality of being inside Eamon and Bec’s online community.

My observations on 02/11/20 particularly investigated the relationship between Eamon and Bec and their online fans, and how it translates into real life.

“In this observation of Eamon and Bec’s YouTube, I realised how strong the Eamon and Bec community is. It seems like a space where people come not only to interact with Eamon and Bec but like-minded fans for advice, questions, or just to chat.

The video I observed was about the cabin Eamon and Bec recently purchased due to COVID preventing their van travels. The shift of content seems to have bought in a new audience- those who are interested in the ‘renovation life’. This video got lots of comments due to the exciting change of content and because it was Eamon’s birthday. I found it fascinating how well audiences get to learn so much about Eamon and Bec- their birthday, their highs and lows in life, their families… but Eamon and Bec don’t know anything about us. Watching Youtube can often feel like a one-sided relationship. However, Eamon and Bec have created a culture of communicating with their fans and nearly making it a ‘two side’ relationship. Eamon and Bec often talk about how they love meeting their fans nearly everywhere they go, as it gives them a chance to better understand and know their audiences. An example of this was one time when Eamon and Bec were in Spain, they were out of their van exploring a town. However, they had unknowingly parked their van in an illegal spot. So, an officer was about to give them a ticket, when a fan walking past at the same time recognised the van and paid off their fine for them . Eamon and Bec saw their fine had been paid off and wondered how, so they took it to their socials. The fan who paid the fine reached out explaining the situation. Eamon and Bec have created such a strong community online, fans feel loyal to them outside of the online context. It is no wonder Eamon and Bec’s fan base is so large”

This observation made me consider what lengths I would go to as an Eamon and Bec fan. It’s easy being a fan online- all you need to do is watch and support them. But if I saw them get a parking fine, would I pay it off for them? I probably would.

It is evident how big of an influence Eamon and Bec have on their fans, including myself, and Youtube is a space where these people can come together and collaborate. Overall, my experience as a netnographer in Eamon and Bec’s content has been positive. The community is up-lifting and helpful.

Kozinets, Dolbec & Earley 2014 ‘The SAGE Handbook of Qualitative Data Analysis’, SAGE, vol. 1, no. 1, pp 1-613.

Blog 2- How I consume Eamon and Bec’s content

Understanding the means of how I consume Eamon and Bec’s content is important to recognise. It is a privilege that I cannot assume everyone has, therefore I have analysed and researched carefully the small steps on how I reach their content on Youtube and Instagram.

“Ethnography makes ethnographers analyse their point of access, personal identity, social position, and subjective perspective are all tied to the kind of data they collect”- Guay, 2020.

Let’s get into it.

Eamon and Bec’s online public profile means they allow anyone to access their content. However, after critically analysing the way I access their content, I soon realised not everyone is in the same boat.

The first thing I do to access Eamon and Bec’s content is open my laptop. This seems like a simple step to most anyone in a Western Country, however, after researching how many households actually own a laptop, globally, it was 49.7%. This means over half the world can’t access a device, so Eamon and Bec can only really cater for audiences who have this privilege. This is more likely to be a Western audience.

After opening my computer, I go to my YouTube bookmark via Google Chrome. I then search Eamon and Bec in my search bar, and click on their latest video. Within three simple clicks I can access their content.

On their homepage, they categorise their videos into different playlists.- making it easy for the viewer to see what content is available and what might speak to them most.

After watching their Youtube, I wanted to continue seeing their content on Instagram. So, I opened my phone- again, only people in a privileged position can do- and typed in ‘Eamon and Bec’. The first profile to appear was Eamon and Bec’s joint Instagram. Following was Eamon’s individual instagram, and then Bec’s. I followed all three.

The first thing I noticed in the joint account was the bio which led to their latest Youtube. It is evident Eamon and Bec use each social media platform to support the others.

After a few weeks of following all three accounts Instagram , I realised a dramatic increase in van life content on my recommendations feed. It seemed the more I watched Eamon and Bec, the more my Instagram and Youtube algorithms showed van life and travel-related content. This led to me discovering other van life content creators.

Here is my observation of Eamon and Bec’s content from 15/10/2020.

“To consume my weekly dose of Eamon and Bec on this particular week, I searched their channel on Youtube to find their latest video. However, for the first time all year, they hadn’t bought out a new video yet due to ‘burn out’. Instead, I found one of their older videos. I watched their video ‘Van Life in the Sahara Dessert’.

Early on in the video they talk about their sponsorship with Audible for just under a minute- an app that allows you to read easily on the go through your device. This could be relevant to those who van-lifers who need to travel lightly.

I also noticed throughout their video that two Flight Centre ads were played. I found this interesting as other videos that I watch often play more generic ads (e.g. Grammarly), however this time it was related to the content. Again, displaying Youtube created an algorithm to cater for my preferences.

See top right corner for Flight Centre ad.

After watching the video, I scrolled to the description box to see where it would lead me. The first thing written was the discount code from their Audible sponsorship. After this, they advertised their ‘Eamon and Bec products’, which took me to links for their chai, cookbook and presets. The description box also had links to previous videos, van-build guides, and ‘things they can’t live without’. They hashtagged #vanlifemorocco #vanlife #eamonandbec. These hashtags took me to more van life and travel videos by other Youtubers.

For the first time ever, I realised a button next to the subscribe button called ‘join’. When I clicked on this, it said “Join this channel- get access to membership perks. Keep us on the road for $6 a month”. Their subscribers have the opportunity to not only support Eamon and Bec through viewing and liking their content, but to also give their own money to support them. In return, these members get extra ‘perks’ and content from Eamon and Bec.

Now, I am a huge fan of Eamon and Bec, and would hate to see their content come to a stop. However, I don’t think I would ever get to the point of giving my own money just to watch their videos. Eamon and Bec clearly have a very loyal fan base to rely on their subscribers to “keep them on the road”.

I also kept an eye to see if more of their content would pop up on my social media after viewing their video that day. When I later went on to an unrelated website, one of their videos came up as an ad.

As for Instagram, this particular day they did not post anything, as they were going through their ‘burn out’, and in fact didn’t post any content for two weeks.

This particular observation made me realise how many different places over the internet one video can take me.

References

Guay, E 2020 ‘Approaches to Ethnography: Analysis and Representation in Participant Observation’, Nouvelles Perspectives en Sciences Sociales, vol. 15, no. 2, pp 189-193.

Statista, ‘Share of households with a computer at home worldwide from 2005 to 2019’, Statista, accessed on 01/011/2020 at https://www.statista.com/statistics/748551/worldwide-households-with-computer/

Blog 1- Why do I watch Eamon and Bec?

Meet Eamon and Bec- a Canadian couple who travel the world in their van. They document their travels through vlogging and posting it to social media platforms, particularly Youtube and Instagram.

To kickstart this blog series, I want to focus on why I chose Eamon and Bec as my niche and why I am interested in being an audience member of their content. I am tackling this from the perspective of an ethnographer. Ethnography is an “approach that puts subjective experiences as focus- what is their experience, how do they describe it, what are their explanations for being in this situation?” (Flick, 2014). Specifically, over the past few weeks I have taken on the role of an autoethnographer- observing and actively participating in Eamon and Bec’s online community. Autoethnographer Leon Anderson recognises the five key features of analytic autoethnography are the following:

1. Complete member research status (CMSR)

This means the researcher becomes a complete member in the social world of what they’re studying. It allows the researcher to approximate the emotional stance of who they are studying (Anderson, 2006).

2. Analytic reflexibility

I have been able to demonstrate analytic reflexibility- the researchers awareness of their connection to the research they are conducting and their effects upon it (Anderson, 2006). It is guided by a fascination to better understand myself and the effects of watching Eamon and Bec (Anderson, 2006)

3. Narrative visibility of the researchers self

A key feature of autoethnography is that the researcher is a highly visible social actor in the content being studying. Autoethnographers feelings and experiences are incorporated into the story and is essential data. They have a dual role- they are members of social realm they are researching, but they still remain researchers. Therefore autoethnography must have textual visibility of researchers self and should not shy away from divisive issues (Anderson, 2006).

4. Dialogue with informants beyond the self

Ethnography should not be done as a means of self absorption, but instead correlate between researcher and others to inform and change social knowledge (Anderson, 2006).

5. Commitment to theoretical analysis

Autoethnography is empirical data which is used to gain insight into a larger social phenomena than that provided by data (Anderson, 2006).

Now we all know a little more about my role as an autoethnographer, let me explain why I consume Eamon and Bec’s content.

I first heard about Eamon and Bec through a tutor at university last year. He said he recently found a couple through Youtube who travelled the world in a van, and watched their videos as he was intrigued by their lifestyle. I too was intrigued by this couple. So, I got home, looked them up, and binged their videos for the rest of the night. From that point on, I have watched their videos regularly and become a loyal fan of Eamon and Bec. But why?

My name is Amy. I am freshly 20 years old, female, and living in Wollongong. I love travel and am curious about the world. My goal during uni was to travel as much as possible when I could. However, as we all know, 2020 had different plans. Suddenly those dreams for this year were taken away from me and a whole lot of free time opened up. The closest thing I could get to escaping was through watching travel vlogs- particularly Eamon and Bec. Sitting down and watching their travels is one of my favourite past times. I feel as if I was travelling vicariously through them. Watching their video relaxes me, as it allows me to take my mind off my own stresses and be virtually transported to Ireland, Canada, or Africa… where I’d rather be.

When I watch their videos, I not only watch to relax, but also to be educated. A huge reason I watch Eamon and Bec is to also learn more about ‘van life’. The alternate, simplistic and minimalistic lifestyle has always fascinated me and has always been one of my goals. This adds a whole new level of interest for me. Through consuming their content, I am educated get educated on reality of van life and what it’s like taking home wherever they go. Viewers get to experience their highs and lows alongside them, and can learn through their mistakes and wins.

Aside from their content being a source of interest and education, Eamon and Bec’s personas are easy to watch and understand. They are funny, down-to-earth, honest, kind and adventurous people.

Another reason that intrigues me to Eamon and Bec is that they are vegan. Although I am not vegan, I am interested in the health and ethical factors behind it. I enjoy watching the type of food they cook on the road and how they maintain a vegan diet while travelling.

They’re living my dream. Is it achievable for me?

As for now, not quite. The first reason being we are in a pandemic. The prospect of travel is inconspicuous and unknown for now. Aside from the obvious, Eamon and Bec travelling in their van is a full-time lifestyle. I am currently studying, so I will need to get that out of the way before even thinking about embarking on a journey like theres. Second of all, although it is an alternate way of travelling, you still need a decent amount of money behind you to live that lifestyle. From what I have observed, Eamon and Bec come from well-off families, are both educated and have had a few years working before travelling full-time. They also are now officially ‘influencers’, meaning they make money by creating content, and this is how they get by.

Although I may not be able to carry out my travel dreams anytime soon, the privilege of having access to Eamon and Bec’s content allows me to learn and escape through their vlogs. If you are interested in alternative living or travel, allow me to recommend watching Eamon and Bec. You won’t regret it.

Stay tuned for the next blog on how I access their content.

References

Anderson, L ‘Analytic Autoethnography’, Journal of Contemporary Ethnography’, vol. 35, no. 4, pp 373-395.

Flick, U 2014 ‘The SAGE Handbook of Qualitative Data Analysis’, SAGE, vol. 1, no. 1, pp 1-613.

BCM241 Pitch

Pitch video

For my BCM241 Digital Artefact, my media niche is travel vloggers Eamon and Bec. I chose Eamon and Bec because I have a passion for travel and am intrigued by their van living.

Eamon and Bec. Photo source: https://www.pinterest.com.au/pin/152207662393527120/

Through an ethnographic lens, my goal is to understand why and how I consume their content. Eamon and Eamon and Bec’s largest field site is their social media, so I plan to spend time observing and immersing myself in their YouTube and Instagram.

Research to back my investigations includes understanding the uses and gratifications of watching Eamon and Bec. Uses and gratifications looks at why we choose the media we do and the motives for those choices. Thus, it is important to understand my motives for watching Eamon and Bec and what needs it gratifies.

Further research includes the impact of travel content on social media. As this project is being conducted during COVID19, I will investigate how travel vloggers can be resembled as virtual tour guides and how this could attract a larger audience than ever before. Research to back this include ‘Screen Gems: How to Weave Video Into Your Travel Content Strategy’ by Stephanie Vermillion and Travel Vloggers as a Source Of Information About Tourist Destinations by Johan Birch Jensen.

I am keen to combine this secondary research and primary research together to thoroughly understand my role as a consumer of Eamon and Bec’s content. Furthermore, I hope to be a resource for travel vloggers who may need guidance or insight as to how best to reach their target audience.

References:

Krcmar, M 2017 ‘Uses and Gratifications: Basic Concepts’, Wiley Online Library, accessed on 7/09/2020 at https://onlinelibrary.wiley.com/doi/abs/10.1002/9781118783764.wbieme0045

Jensen, J 2020 ‘Travel vloggers as a source of information about
tourist destinations’, Umeå University, accessed on 07/09/2020 https://umu.diva-portal.org/smash/get/diva2:1438168/FULLTEXT01.pdf

Vermillion, S 2019 ‘Screen Gems: How to Weave Video Into Your Travel Content Strategy’, Public Relations Strategies & Tactics, vol.2, no. 5, page 11

Blog post 4: Research and ethics in ethnographic research

It is time to look at the secondary research and ethical responsibilities which come with my ethnographic research journey on Eamon and Bec. My aim is to effectively understand the processes, maps, algorithms and reasons as to why Eamon and Bec produce content and why people consume their content. As mentioned in previous posts, primary research through observation and autoethnography is a crucial aspect of this. However, secondary research is also important to guide my results and to draw upon reliable previous findings. This may be in the form of academic articles, previous studies in the field or news articles.

Travel vloggers Eamon and Bec. Image source: https://www.youtube.com/watch?v=wSiQ6tu7jjk.

I intend to research two key aspects in inform my own research; audience behaviour and social media algorithms and processes. To kickstart this project, I looked up some articles which will be useful in my research.

Uses and Gratifications of YouTube: A Comparative Analysis of Users and Content Creators by Diana-Maria Buf & Oana Stefanita

This article analyses the uses of YouTube and rewards obtained by its consumers and content. The two key components to analyse this included to 1) identify the main uses and gratifications that determine consumers and content creators to use YouTube, and 2) to examine the reasons why people want to become content creators. The term ‘uses and gratifications’ is commonly used in the media realm, as it looks at why we choose the media we do and our motives for those choices. It deems media audiences as engaged and active. Through qualitative research, this article investigates how consumer and content creators needs are gratified through YouTube. It identified that that consumers mostly watch YouTube for information and/or relaxation, and for content creators it’s a means for recognition and social validation. This information is relevant to my research and I am keen to further draw upon it during this project.

Image source: https://talkinginfluence.com/2020/06/29/key-trends-influencer-marketing-post-covid-19/

Audience : Marketing in the Age of Subscribers, Fans and Followers- by Jeffrey K. Rohrs and Morgan Stewart.

This article looks deeply into social media subscriber, fan and follower behaviours. Rohrs & Stewart suggest that to keep consumers coming back to their content, creators must give their fans something in return. This is two-way relationship can be applied to Eamon and Bec; they create videos for their fans, and as a result, fans keep coming back. This article also interestingly separates subscribers, fans and followers into different categories with different meanings. Note Eamon and Bec have all three. The article explains subscribers are ‘consumers who provided something of value in order to receive exclusive information from them’. Thus, by subscribing to a YouTube channel. You expect exclusive information delivered to you in a convenient fashion because you have signed up for it. Fans, on the other hand, are more emotionally invested. Fans want to express their passion for what they are invested in and are often involved in communities with like-minded people. Unlike fans, followers don’t particularly have to have a passionate relationship with the content, but instead still seek and are somewhat interested in their information.

“I maintain that couch surfing and crowdsurfing are basically the same thing. You’re falling into the audience and you’re trusting each other”– Amanda Palmer, page 41.

I plan to also find research on the algorithms of YouTube and Instagram to not understand why people consume Eamon and Bec’s content, but how.

Image source: https://www.zmaxmedia.com/8-tips-for-getting-more-social-media-followers-fans-and-likes

There are ethical issues which must be considered in my primary research. As I am observing people’s behaviours without their knowledge, I must represent all parties fairly and anonymously. To overcome this, although challenging, I will need explain and paraphrase what they have said instead of quoting them. I must also ensure I represent Eamon and Bec in a fair matter. To avoid representing them unfairly, I must stick to the straight facts and avoid exaggeration.

It is also important that I am an active listener in this project. To prevent biased information, I must be open and represent all different voices, even if they contradict. I also intend to be an adaptive listener and consider the different backgrounds people may come from to better understand their perspectives. This means I have to document my experience as my own and not talk on behalf of other people’s experiences, as everyone has different backgrounds and reasons for consuming their content. I can draw upon scientific research which may give suggestions explaining consumer behaviours but cannot apply it on behalf of all Eamon and Bec’s consumers.

Now the planning process is coming to an end, I am excited to dive into observing and participating in Eamon and Bec’s ethnographic social media realm.

References

Buf, D. & Stefanita, O 2020, ‘Uses and Gratifications of YouTube: A Comparative Analysis of Users and Content Creators’, Romanian Journal of Communication and Public Relations, vol. 22, no. 2, pp 75-89.

Rohrs, J. & Stewart, M 2013, ‘Audience : Marketing in the Age of Subscribers, Fans and Followers’, John Wiley & Sons, Incorporated, first edition.

EDITS:

Wednesday 2nd of September, 11:55am

Blog post 3: Planning my ethnographic research

Understanding YouTuber vloggers Eamon and Bec through an ethnographic lens is complicated and interesting all at the same time. I plan to unpack this media niche through the methods of observation and autoethnography. Observation can be defined as “the most pervasive and fundamental practice of all modern sciences, both natural and human. It is also among the most refined and variegated. Observation educates the senses, calibrates judgment, picks out objects of scientific inquiry, and forges thought collectives” (Flick, 2014). As for autoethnography, “autoethnography is an emerging qualitative research method that allows the author to write in a highly personalized style, drawing on his or her experience to extend understanding about a societal phenomenon” (Wall, 2006).

Eamon and Bec. Photo source: https://www.slashfilm.com/the-quarantine-stream-eamon-bec-inspires-us-with-minimalistic-adventurous-living/

The first step to analyse the ethnography of Eamon and Bec is to problematise. The question my research will be based on is ‘why do people consume Eamon and Bec’s content?’. This will include me investigating:

Who are the human and non-human actors involved in the process?
How do they find their experience of finding and consuming the content?

I plan to use the method of observation and autoethnography by documenting the following:

Observation

What comes up on my home feed by following them?
Where does their comment box take me?
Do they communicate with their fans?

Autoethnography

Why do I consume their content?
What is my experience finding and consuming their content?
How do I feel when I watch them?

Each week, I plan to observe and participate in Eamon and Bec’s YouTube, Instagram and Tik Tok community to experience and observe the processes and links attached to their content. Although my main focus is YouTube, by keeping an eye on their fanbase across all social media platforms I will get a better understanding of how and why people watch their content, their experience, and the non-human and human actors involved. I will record my findings through taking notes, screenshots and tracking my processes. Usually in a situation like this, a survey might be carried out to hear other peoples experiences. However, due to the ethical framework we are working in, a survey will not be possible for this task.

I plan to do further research to justify and understand my findings and experiences. Finally, I will analyse and condense research and data I have conducted to make a specific media niche through an ethnographic lens.

Below is my research schedule. It is important to note this may change depending where the research takes me- it may open new doors to investigate. I intend to document each process.

Week 5	Observe what appears in my feed by following them on YouTube and Instagram community, and their fan interaction. Prepare for pitch.
Week 6	Document why I consume their content. Present pitch.
Week 7	Observe and document where their comment box leads me
Week 8	Record the process of how I access their content and the process while consuming it
Week 9	Document how I feel when I watch them.
Week 10	Further research and analyse information. Link.
Week 11	Further research and analyse information. Link.
Week 12	Finalise and submit.

The final result may be presented to future employees to demonstrate my skills in deeply understanding behaviour patterns and experiences of content consumers.

EDITS:

Wednesday 2nd of September, 11:50am

Blog post 2: A travel vloggers ethnographic map

A travel vloggers field site can be stretched far and wide. Anyone can access their content from any part of the world, at any time. For this blog, I will be focusing on travel YouTuber’s Eamon and Bec.

Photo source: https://www.youtube.com/watch?v=_zI6sSZrSbs

Eamon and Bec’s ethnographic field site can be divided into four categories; geographical, technical, social and content. These individual factors work harmoniously together to create their ethnographic map.

Before we dive in, it is important to consider the perspective I bring to this study. As a long-time consumer of travel vlogs, particularly Eamon and Bec’s content, I am approaching this from an insider’s perspective and am bringing personal experiences and observations to the table.

Although Eamon and Bec live in Canada, their geographical map is indeed worldwide. Their geographic presence is prominently in the Western part of the world. This may be due to Westerners having greater access to electronic devices and the internet. In saying this, due to their online platforms being public, it is possible for anyone to access their content. Not only is their geographical map online, but it is also largely present in the real-life world. Eamon and Bec are constantly travelling which grants them the opportunity to meet new people everywhere they go. This creates a larger audience for their real and online personas.

The technical field site investigates how Eamon and Bec’s audience finds their content. People might find their content through a brand they have collaborated with, through another influencers page, a friend’s recommendation or through a home page. If someone finds their content through any of these means, it’s likely they have an interest in travel or the content they produce and therefore are more likely to watch them. Their real-life persona’s they present online makes the experience of watching their content personal as you feel like you’re on a journey with them. This may be a key reason as to why audiences join their community.

Eamon and Bec have many different social field sites. They are involved with various communities; such as the van community, influencer community and their fan community. Their social media is their largest social field site, as they are present on various platforms such as Instagram, YouTube and Tik Tok. Social media is a way for Eamon and Bec connect and inform their audience, while also reaching out to potential and unreached audiences. They can do this through comments, follows and shares.

The final aspect of Eamon and Bec’s ethnographic field site is their content. Their main content includes regular YouTube videos and Instagram photos. Additionally, they own an online store which sells chai, presets and cookbooks. This draws in new audiences who may not necessarily be involved with their social media content.

Photo source: https://www.eamonandbec.com/blog/cameragear

I plan to base my overall ethnographic research on travel vloggers, while using Eamon and Bec as my main example. Skills I will develop by ethnographically exploring travel vloggers include researching audience patterns and behaviours. I am keen to explore if and how travel vloggers contribute to culture, how they create a community and why audiences are interested in their content. Investigating Eamon and Bec’s ethnography in a larger context will help me understand the overall travel vlog audience behaviour patterns.

My research in this area might be of interest to content creators to understand their impact on culture and behaviours. It may also be relevant to content consumers to understand the impact the travel vlogger may have on them, and to understand what they contribute to by watching their content.

Attached are scholarly links I plan to use to back my research:

https://eds-a-ebscohost-com.ezproxy.uow.edu.au/eds/detail/detail?vid=1&sid=9bfdd68e-42c7-44ef-b9e4-d9ce06f679b5%40sessionmgr4008&bdata=JnNpdGU9ZWRzLWxpdmU%3d#AN=uow.b2948859&db=cat03332a

https://eds-a-ebscohost-com.ezproxy.uow.edu.au/eds/detail/detail?vid=2&sid=9bfdd68e-42c7-44ef-b9e4-d9ce06f679b5%40sessionmgr4008&bdata=JnNpdGU9ZWRzLWxpdmU%3d#AN=144944225&db=sih

https://eds-a-ebscohost-com.ezproxy.uow.edu.au/eds/detail/detail?vid=3&sid=9bfdd68e-42c7-44ef-b9e4-d9ce06f679b5%40sessionmgr4008&bdata=JnNpdGU9ZWRzLWxpdmU%3d#AN=144953363&db=f6h

Stay tuned!

EDITS:

Wednesday 2nd of September 11:50am

Blog post 1: Travel vlogs as a media niche

Ever since I was a young teenager, one of my favourite pastimes has been watching travel vlogs on YouTube. A travel vlog is where someone films themselves while travelling and the viewer gets to second-hand experience their experiences. As someone who has not yet done much travel, I love these vlogs as they allow me to transport somewhere else. My favourite travel Vloggers are Eamon and Bec who travel the world in a van. They will be my key example in this blog.

Ethnography can be described as “the study of social interactions, perceptions and behaviours that occur in all different group settings which influences the culture” . Ethnographic researchers look at:

Eamon and Bec’s travel vlogs have sparked responses from viewers which has created a community. But how?

First of all, Eamon and Bec receive a large response from their audience in the form of written, verbal and insight-driven responses. The written responses are the comments they receive on their videos, where viewers get to express their response to the video. Verbal response is by word-of-mouth. It’s when people talk to their friends about the videos. Verbal responses have the power to either expand their fanbase or destroy their reputation. Written and verbal responses are qualitative factors and can be helpful to get an understanding of what people think of the video, what content they do and don’t like, and how to keep fans happy. On the other hand, a response measured by insights is quantitative research. It explores how many views, likes and subscribers they have. However, it disregards many factors, such as; will they come back to watch? How did they find the content? Why did they watch?

This community Eamon and Bec have created on YouTube has dribbled down to other social media platforms such as Instagram and TikTok. This broadens their exposure and fanbase, as their content be discovered via more platforms.

Screenshot from Eamon and Bec’s Tik Tok.

Screenshot from Eamon and Bec’s Instagram.

Eamon and Bec have very prominent personas- as can be seen through their social media. Us viewers invest in them and know all about their lives, however, they only invest in a mass audience. Yet, they somehow manage to make viewers feel like we’re friends on a personal level.

So why are people so dedicated to watching and supporting these people they don’t actually know personally? Journalist Sarah Manavis says ,“The YouTube ecosystem creates sub communities based around certain YouTubers’ channels, and being a part of that fanbase becomes a part of the fans’ identity. This means that, when a vlog comes from a popular YouTuber, that YouTuber’s fan community will continue to consume their content regardless of how interesting that content is”.

Personally, as young person, I watch Eamon and Bec mostly for entertainment, but also because I have a passion for travel. I’m interested in researching who Eamon and Bec’s target market is. Why do people watch their content? How do they find the content? What is their experience? Who is the target market- young people? Families? Even older people?

Eamon and Bec accomplished creating such a supportive community that their travels are now supported by viewers merely supporting and watching their videos. They feel loyal to us, so they keep creating content. We feel loyal to them, so we continue watching their videos.

EDITS:

Monday 10th of August, 10:30am

Wednesday 2nd of September, 11:45am