Inside the Illawarra has experienced lots of changes since our original pitch.
Instagram is currently our main platform for our D/A.
Our target market for our Instagram includes tourism accounts, family tourists, travel bloggers, photography accounts or appreciators, and locals.
We are currently following and engaging with many local and tourist accounts by posting polls and questions on our stories. We are also hash-tagging to make our posts more visible on search feeds. Additionally, by uploading quality and aesthetic photos and reviews, we hope to appeal to the aforementioned audiences.
Our inspiration for our Instagram is local tourism pages such as Visit Wollongong. By interacting with competition and similar pages, it enhances our audience by increasing the amount of people who will see our content.
We aim for our Instagram to see an increase in followers and engagement, and for it to be a well-known and trusted page in the Illawarra by the end of this project.
In our pitch, we asserted we were keen to post videos on YouTube. We have not yet posted content, however we intend to upload videos and see if this platform is worth investing in or not.
We also mentioned we wanted to sell Inside the Illawarra merchandise through RedBubble in our pitch. However, we no longer plan to do this as it was too expensive and unlikely to sell.
Twitter is another platform we are using but are not active on. Our Twitter following has only grown by 10 followers since our pitch. This is an indicator that it needs improvement and better engagement.
Furthermore, our pitch suggested TripAdvisor was going to be a significant platform for this project. However, TripAdvisor was not benefitting our audience reach or company in general, so we decided to focus our time on Instagram instead.
So far, Inside the Illawarra has experienced trial and error, but as a result we have a greater understanding of what we want to achieve. We are excited to continue this project and to further grow our audience.
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